‘Sticker Shock’ campaign warns customers that providing alcohol to minors is illegal.
WHAT: The North Coastal Prevention Youth Coalition (NCPYC) rally together to conduct a “Sticker Shock” campaign at local alcohol retail outlets. The “Sticker Shock” campaign brings prevention advocates and store owners together to spread an important message to customers that providing alcohol to minors is illegal. Sticker Shock involves placing brightly colored stickers on multi-pack alcohol products with messages aimed at adults to comply with underage drinking laws.
FRIDAY, DECEMBER 18, 2015 AT 1:00PM
WHERE: 1:00 PM LOCAL KICK-OFF AT OCEANSIDE HIGH SCHOOL
1 Pirates Cove Way, Oceanside, CA 92054
Teams of youth and adults will visit over a dozen retail locations.
WHO: North Coastal Prevention Youth Coalition (NCPYC) members
- Councilmember Esther Sanchez, City of Oceanside
- Lisa Contreras, Director of Communications, Oceanside Unified School District
- Nannette Stamm, Chief Health Promotion Officer, Vista Community Clinic
The following have approved media coverage at their site:
- La Mexicana (Vista)- 440 N. Santa Fe Ave
- Rodeo’s Market (Vista)- 356 Vista Village
- Primo Market (Vista) – 1535 W. Vista Way
- Red and White (Oceanside)
- Z-Market (Oceanside)
- Wisconsin Market (Oceanside)
- Alcohol is the No. 1 drug of choice for American youth and kills more youth than all other illicit drugs combined.
- More than 5,000 youth die each year from underage-drinking-related causes, including alcohol-related traffic fatalities, homicides, suicides, and other unintentional injuries.
- A recent study by the University of Maryland School of Public Health found that out of 755 current or recent college students of drinking age (22 to 26) surveyed, nearly 85 percent had provided alcohol to minors at least once.
- All San Diego County cities have Social Host Ordinances, often called “house party laws.” These laws make it illegal to provide an environment where underage drinking takes place, regardless of who provides the alcohol. Violators can face fines, cost-recovery fees for police and emergency services, and potential jail time.
- Party hosts can avoid citations by: verifying the age of all guests, controlling access to alcohol to those under 21 and supervising minors.
- Of the more than 400 “Social Host” citations written countywide between 2008 and 2014, the vast majority (69 percent) were issued to young adults (aged 18-25), and another 15 percent were written to juveniles under the age of 18.
- An average of 46 minors (ages 14 to 20) are taken to emergency rooms in San Diego County each year because of alcohol poisoning alone, according to admission data from 2008 to 2013.
- About the North Coastal Prevention Coalition – The North Coastal Prevention Coalition aims to reduce the harm of alcohol, tobacco, marijuana and other drugs in the cities of Carlsbad, Oceanside and Vista through community action, education, support and collaboration. Funded in part by the County of San Diego, HHSA, Behavioral Health Services, with a contract to Vista Community Clinic. Visit www.northcoastalpreventioncoalition.org