The North Coastal Prevention Youth Coalition (NCPYC) rallied together on Monday November 21, 2016 to conduct a “Sticker Shock” campaign at 19 alcohol retail stores in Oceanside and Vista in an effort to prevent underage drinking at home parties. From “Drinksgiving” to “Blackout Wednesday,”
Thanksgiving Week has been associated with binge drinking, particularly for young adults coming home for the holiday and visiting old friends.
The campaign serves as a reminder for party hosts that providing alcohol to those under 21 is against the law.
Fatima Ashaq, with the North Coastal Prevention Coalition stated,
“We are out here doing the “Sticker Shock” campaign here in Vista at the Salsa Market, located at 1100 N Santa Fe Ave, and in Oceanside for a total of 19 stores in North County. We are very thankful to the participating retailers who are allowing us to place warning stickers on alcohol products and we are asking the community to spread the message by not allowing underage drinking which is against the law. It can also lead to negative consequences.”
Alcohol involved motor vehicle collisions increases nearly 65% for drivers under 25 on the Wednesday/Thursday of Thanksgiving week, when compared to the two previous weeks of November.
The Vista Press met with one of the teams at the Salsa Market which participated in the campaign.
Stuart Weinstock the Owner of Salsa Market believes strongly in the campaign and wants to support it.
All San Diego County cities have Social Host Ordinances, often called “house party laws.” These laws make it illegal to provide an environment where underage drinking takes place, regardless of who provides the alcohol. Violators can face fines, cost-recovery fees for police and emergency services, and potential jail time.
- Party hosts can avoid citations by: verifying the age of all guests, controlling access to alcohol to those under 21, and supervising minors.
- Of the more than 400 “Social Host” citations written countywide between 2008 and 2014, the vast majority (69 percent) were issued to young adults (aged 18-25), and another 15 percent were written to juveniles under the age of 18.
- Alcohol-involved motor vehicle collisions increased nearly 65% for drivers under 25 on the Wednesday/Thursday of Thanksgiving Week, when compared to the previous two weeks of November.
- Alcohol is the No. 1 drug of choice for American youth and kills more youth than all other drugs combined.
- More than 5,000 youth die each year from underage-drinking-related causes, including alcohol-related traffic fatalities, homicides, suicides, and other unintentional injuries.
- The Centers for Disease Control and Prevention (CDC) estimates that, on average, alcohol is a factor in the deaths of 4,358 young people under age 21 each year. Youth drink too early, too much and too often.
- Preventing alcohol abuse starts at a young age. Underage drinkers are up to 4 times more likely to develop alcohol dependency than those who wait until the legal drinking age of 21. Delaying a youth’s first drink is good public health. For more information, contact Fatima Ashaq at firstname.lastname@example.org.